BRIC is the playground for most of the global players as they know that the growth lies here. Most of the companies want to tap the SMB segment here which is far fetched till date and holds lot of potential. As the area under operations in these countries is vast the IT infrastructure required is huge and plays a very important role. Also all these companies need to be connected to there parents in the West. A country like India will probably have at least 25-30 (should be more) cities with more than a million population, which can give you fair idea of the geography to be covered. An IT infrastructure reqd for this kind of set up will call for huge investment, and hence affects the bottom line. The data services, voice and video are reqd. we have to be smart here and go in for unified solution.
Integrating the voice, data and video solutions helps reduce the cost as we use the same basic infrastructure for all three services. All the vendors in this space realize that the world will move towards this approach and hence are coming up with wonderful solutions. Cisco as usual has a whole gamut of products for instance there ISR routers integrate all these three services along with Security and various other features. Nortel is not way behind offering L3 switches with these functionalities.
We have seen how IT has made tremendous change in how companies operate and in the coming days we are going to rely more and more on IT for our day to day operation to Strategic decision making.
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